The Group:
Elizabeth Coleman: Logo Design, Illustrations, Presentation Layout Design, Instagram Curator
Paul Davis: Packaging, Brand Development, Copy Writer
Makenzie Knight: Recipe Card Design, Food Truck Design, Campaign Design, Copy Writer
Laura Ortiz: Website design, Brand Strategy Development
About
Thanks to HEB Home Cooked, creating delicious meals in the comfort of your own kitchen doesn’t have to be daunting task. Along with recipes curated by our team of seasoned chefs, Home Cooked meal kits are packed with only the freshest pre-portioned ingredients to make sure you’ve got everything you need to craft your favorite meal.
USP
Always right around the corner; HEB Home Cooked meal kits are always packed and delivered with the freshest ingredients right to your door, ensuring a delicious meal every time.
Brand Voice
Friendly | Traditional | Warm | Charming | Inventing | Hospitality
Brand Mark
Branding Assets
Packaging
The main goal of the packaging was to be sustainable to echo HEB’s values. It was designed to be convenient for the user and to have a sleek look for grabbing the customers attention as the browse the aisles.
Recipe Card
The recipe card was made to be strait forward and to the point. Instilling the core branding, the main focal point of the card is the details of the recipe. ideally, the cards will be printed on a thicker material to stay durable for the consumer and to even be saved as a personal addition to their collection of recipes.
